Where people go, advertisers follow.
And there is virtually nowhere people spend more time than on their mobile device.
As far as e-commerce, over 51% of smartphone users have discovered a new company or product while conducting a search on their smartphone. (Google, 2018, Hubspot). 90% of searchers haven’t made their mind up about a brand before starting their search. (Status Labs, 2018, Hubspot). 48% of customers started searching for the product they bought on mobile first. (Google, 2018, Hubspot).
You get the idea.
When it comes to lead generation, more and more advertisers are looking to mobile, for good reason.
So where and how should you focus on mobile marketing?
With display and banner ads generating lower Return on Investment (ROI), more businesses are focusing on affiliate marketing – specifically using Pay per Call or Pay per Click (PPC).
Pay per click marketing simply means the host company receives a specific amount of money when a user clicks on an advertisement of another company which has placed an ad on the host website. This is often a cost effective marketing strategy as the advertiser is able to acquire internet users that have at least indicated an interest in their product or service. However, the publisher is paid regardless of how long the user stays on the site or whether a sale occurs.
Pay per call allows for more stringent criteria for lead generation, including pre-qualifying the lead through keypress options and buffers. This is often the preferred tool for affiliate marketers, who are compensated based on whether their users or leads purchase a product or service.
Benefits of PPC Affiliate Marketing
PPC affiliates enable you to get new customers in a more cost-effective way than hiring a marketing company. Collaborating with them gives leverage on your ROI since they are the ones bidding per click, not you.
Without affiliate partners, you will be occupying the same space as your competitors.
Help protect your brand
The good news is that PPC affiliate marketers aid in eliminating competitors’ sites away from yours and curb negative reviews down the search engine results page out of the search space. With this, they promote your brand to see to it that your message is constant even in different properties and channels.
Easy to analyze and adjust
Easy to scale and gain quick results
To learn more about affiliate marketing, give mobileFUSED a call today! Let us show you how to increase your ROI for your marketing budget.