Does your company still have a door to door sales team? Probably not; after all, it’s 2014, not 1958. With the rise of the internet and now the smartphone, there are far better ways to generate leads then sending someone door to door. Today you probably have a call center and buy outbound call leads to generate sales. But here’s the thing: if you are still only doing outbound marketing and cold calls, well, your company’s lead generation strategy might be nearly as out of date as the door to door salesman.
According to Hubspot’s 2014 Report on Inbound Marketing, the cost per lead (CPL) for outbound marketing is typically $220 for a company with 51-200 employees. Inbound marketing leads, however, are only $70 CPL – 65% LESS. Again, according to the report, both B2B and B2C companies are seeing more than a 40% return on investment on inbound marketing, killing the ROI of outbound marketing dead.
Look, we’re not suggesting you abandon your outbound marketing strategy. What we ARE suggesting is you take a long look at the advantages of a solid inbound mobile marketing strategy.
So here are the top five reasons why buying inbound leads will help you bottom line.
1. 30% Conversion Rates.
Yes, you read that correctly. Pay Per Call leads convert at 30%, thanks to a variety of factors. But the main reason is this: when you buy inbound calls you know you are reaching your customers right at the moment they want and need your service. Not the next day, or the next week, or even the next month. The pain point is, well, painful at the moment of the call.
2. Exclusive Inbound Leads Makes Calls Ring Instead of Dialing Out
If you’re buying outbound leads, how many times do you have to call someone to reach them? 5? 10? Inbound call leads indicated customer interest, making your Pay Per Call leads more about providing education and information than hard selling. This increases caller happiness, and therefore conversions. Best of all, Pay Per Call leads are exclusive, where outbound sales leads are usually sold many times over.
3. Pay Per Call Inbound Leads are Qualified Leads
Pay Per Call leads, when served to your call center, have already gone through expertly designed and easy to use Interactive Voice Response software. This means once the call rings through to the call center, the customer is very interested in the service or product your company provides. This means the customer is further down the sales funnel once the call happens – again, leading to that higher conversion rate.
4. No Need for TCPA Compliance with Pay Per Call
The Telephone Consumer Protection Act created very tough rules for outbound calls requiring written consent, and this has been a huge hurdle in lead generation. Luckily, because Pay Per Call leads are inbound and not outbound, they are exempt from TCPA compliance. Yes, because they are calling YOU, they are giving consent. Problem solved!
Attacks by hackers against companies and websites are increasing rapidly, and this has led to potential customers feeling increasingly uncomfortable entering their information into websites and forms (and even in stores!). However, people still feel comfortable giving their credit information directly to a human being on the telephone. You can imagine why this impacts that conversion rate; if your customers feel safe making a purchase, they will be more likely to complete that sale.
Today, your customers are being targeted with over 5,000 marketing messages a day. Being heard over all that noise has gotten harder and harder. But here at mobileFUSED, we’ve consistently found that a rock-solid inbound mobile marketing strategy can help you cut through the noise and find your customers. So, if you want more qualified leads and higher conversion rates, consider inbound mobile leads. We promise you won’t regret it.