A new phenomenon is taking the role of researching online and then buying offline (ROBO) and turning it on its head. The goal of many mobile commerce websites and mobile marketing plans is to have more people research online then buy online, or engage in show rooming (where people visit the physical stores and then use comparative shopping websites to find the best deal). Merchants such as Amazon have gone so far as to offer discounts on products that are scanned in a store with their app, and then bought online through their app. There are a growing number of mobile users and making sure that you have a mobile marketing strategy to capitalize on these customers will make all the difference in the next few years.
The number of mobile devices and mobile users is on the rise and the ROBO market is rapidly declining as more people decide to purchase online. Making sure that you mobile marketing plan is in place with a mobile website that integrates click to call functionality will allow you to get your foot in the door with mobile commerce. Embracing all of the evolving aspects of digital marketing will give you company the edge that it needs to stay competitive. Learning about pay per call, click to call, QR codes, mobile social media, and other mobile marketing techniques, is becoming more and more necessary as people shift to shopping on their mobiles.
With the ease of use and the integration with credit cards using your mobile device to shop for what you want is quickly becoming the main transactional method of purchase. The integration of the mobile devices with people in their daily lives makes for a perfect avenue to savvy business owners to deploy their mobile marketing strategies to gain customers as well as enhancing the customer experience of their market.
The majority of people already have a mobile device and more people are joining the mobile web every day. The businesses that can start to develop a great mobile marketing plan now and then adapt as this industry evolves will reap the most benefits. Starting a basic digital marketing strategy is as easy as setting up a mobile website, optimizing it, and then adding click to call functionality so that they can call you once they found your offerings. Take advantage while it is still relatively new and cost effective.