More people are using their smartphones or other mobile devices to browse the web and perform local searches. If you were to have an ad that popped up on their mobile device, or a button that allowed them to just click and be connected with you by phone you would be able to capitalize on some of the growing number of mobile users looking for what you have to offer. Each click is a warm lead that you get to take or you can outsource if you can’t handle the volume. Using pay per call advertising will allow you to get an effective ad in front of potential customers when they are looking for what you offer. With the tracking and management of the analytics available you can tweak the ads to achieve amazing results.

Using pay per call advertising is a fairly new form of mobile marketing, as is the whole industry. There are amazing opportunities to be had when you can put your phone number in front of potential clients and have a flood of inbound leads and sales calling you all day. Either by partnering with an experienced team or by experimenting with the technology on your own you will get to harness the capabilities of this mobile advertising channel. Figuring out what works and what doesn’t will require some time and measuring the data but advertising online is basically the same but there are slight variations with each channel.

Creating mobile marketing campaigns that split test different pay per call ads will yield the best results. By making your decisions based on the data you can focus on the return on investment (ROI) and make drastic improvements. Keeping these metrics and knowing what doesn