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Mobile Apps vs Mobile HTML5 Websites

Recent controversy ensued when Mark Zuckerberg, CEO of Facebook, called HTML5 “one of the biggest strategic mistakes we made.” referring to developing mobile HTML5 versus focusing on mobile apps. Although in the short term this may be correct as mobile...

Mobile Marketing for Local Small Businesses

In 2012, a survey revealed that 84% of small businesses that use mobile marketing in some form, report an increase in new business. The fact is that more and more people are using mobile devices as their primary online research tool and you will benefit by putting a...

5 Mobile Marketing Trends for 2013

For the past few years mobile devices have been adopted at a dizzying pace and mobile marketing is just starting to catch-up. In 2013, there are going to be some major strides in digital marketing especially concerning the mobile sphere. If you want to get the biggest...

Pay per Call vs Pay per Click

As more and more users start using mobile devices the rise of pay per call as an advertising strategy only makes sense. Pay per click marketing was a great money maker for Google and a great way for companies to market online in the past, but now that mobile search is...

How to Profit from Mobile Marketing

There is a lot of talk about mobile marketing with the explosion of people using mobile devices in daily life. It seems like mobile phones and their apps have become part of everyone’s daily routine and this is allowing advertisers and marketers access to...