Most businesses are already using mobile marketing in some capacity and if you haven’t started you and your company are behind the times. The good news is that although most companies do have some form of digital marketing they are not utilizing it to its full potential as the opportunity is so new. Harnessing the following information will show you why mobile marketing is so valuable to your future business success.
One of the best aspects about mobile marketing is that the cost is extremely reduced as compared to traditional advertising as you are able to re-target and bid real-time for only the advertising that you need. Taking time to develop your target market and understand where and how your customer uses their mobile on the internet will help you to tailor your mobile marketing to be most cost effective.
Another huge advantage to digital marketing is the availability of not only data collection but also access to big data that companies have collected. Using this data to refine your mobile marketing efforts will allow you to be more competitive and spend less to attract more business, or even sell to mobile users.
Mobile User Behavior
Using the data that you collect or industry statistics data that is available, you must learn to understand how the mobile users are behaving around their mobile devices, in order to properly tune your mobile marketing strategy. The fact is that most people buy bigger ticket items from tablets versus their phone, and using this to optimize your mobile website experience could make the difference in success. People also use social media with their mobile devices and you can capitalize on this but engaging with consumers and gathering feedback. This will not only give you more data but you will be able to have focus groups on demand to help flush out any kinks in your system.
Most searches from mobile device are about finding products or services in their local area. As an example, in the case of restaurants 64% of mobile searches convert to real business within an hour. Making sure that your mobile website includes clear contact instructions and a click to call function will allow you to utilize this fact.
Whether or not you are using mobile marketing strategies in your business right now your customers are using their mobiles. The sooner you can establish your mobile presence with pay per call or an optimized mobile website the more success and revenue you will be poised to create as the number of mobile users grows.