Mobile marketing is any marketing efforts that are done to mobile users such as pay-per-call, click to call, and mobile website optimization. Social media marketing is done through the social media websites, although in 2012 there was a huge transition as a lot of the mobile users started accessing their social media through their mobile devices. Realizing that you can optimize your social media marketing not only for a broad responsive audience but also specifically tailor to the mobile users will give a boost to the effectiveness of your social media marketing efforts.
Mobile marketing is still in its infant stage of development and social media marketing strategies are slower to be adopted with the fortune 500 executives. As a small business owner there is less competition right now for social media marketing, which ultimately means less costs right now for mobile marketing. Most companies cannot figure out a return on investment (ROI) for the amount of time that they spend on their social media marketing and therefore are neglecting to learn how to effectively execute a mobile marketing campaign.
As the mobile devices start outnumbering the computers the rise in mobile commerce such as pay per call and local click to call features become more prevalent, you should put in the effort to integrate them as part of your overall marketing strategy. The ability to specifically target customers based on geographic area or a vast number of other criterion will allow you to be extremely cost efficient with the spend for your digital marketing efforts.
When designing the social media marketing campaigns you have to keep in mind that most of the people that will be looking at the message will be on mobile devices. Keeping the mobile marketing strategy and its content simple and clean will gain the approval of the majority of mobile users. When a website is optimized for the mobile user features like click to call play an integral role in their overall experience.
As the field of mobile marketing expands you should be trying to keep your digital marketing strategy up to date. If you don’t already optimize your social media marketing for mobile users you should start and get ahead of the curve. The mobile marketing and mobile commerce will expand as rapidly as the mobile users and if you can capitalize with features such as pay per call, your business will attract more customers.