Most people have seen or heard about QR codes on something in the past few years, but although there is great potential for their use, the market hasn’t successfully adopted this unique behavior. Using QR codes is a great way to easily bring people from print or any real world surface to a mobile website as it automatically populates a website when you use a bar code reader to snap the code. Understanding the capabilities and limitations of QR codes in your mobile marketing strategy will allow you to utilize them more effectively.
Using QR codes as part of your digital marketing strategy is simple because generating QR codes are easy, free and can also come with built in analytics. You can use QR codes by placing them on anything from posters, brochures, flyers, business cards, product packaging, menus, and sales receipts, to open a designated link on the customer