Learning the basics of lead generation will give you what you need to put your mobile marketing strategy to work and yield the best results. By making a plan that is based on the basic you will ensure that you have everything you need and then can add other component and adapt as necessary, but always start with the basics.
Target Ideal Clients
Most of your business will come from your top clients and by creating a profile that specifically targets the common features of these clients you are able to put together a mobile marketing plan that can result with better quality leads. Don’t waste your time with getting general leads when you can focus on the ones that give you the most business and are fun to deal with. If you don’t have any big fish clients then it may be time to target them specifically and put all of your mobile advertising dollars into landing a couple of these.
Follow-up: Don’t Forget Them
A lot of companies spend the bulk of their resources such as time, effort and money, on acquiring new leads and then forget to follow-up. Consider that most people will not buy what you offer on the first, second, or even third exposure. The key to maximizing your lead generation is maximizing every single lead. With the new auto responders and other follow-up technologies this can be all but automated, but you have to put this into place. Consider follow-up a necessary part of your mobile marketing plan so that you can maximize each lead and not have to generate as many leads to make the same profit.
Use the Tools
Having a laser focused approach can be leveraged by using the latest mobile marketing techniques and mobile advertising methods. Once you have the basics of marketing down make sure that you parlay these methods into as many avenues as possible. As long as you are keeping track of the data, don’t be afraid to try new methods and spend resources on the newest mobile marketing techniques such as pay per call. If you can find a successful strategy keep feeding it until you have generated as many clients as you need.
By learning and implementing these lead generation basics you will have the foundation for any sound marketing plan, whether it