2013 is being touted as the breakout year for mobile marketing and the overall adoption of mobile devices. As more and more people begin integrating mobile devices in their everyday life businesses are taking note and striving to get their advertising and marketing messages in the pockets of consumers. Below are 5 predictions for 2013 to lay out the direction that mobile advertising and mobile marketing are heading.
More control for Advertisers
As more advertisers try to find their way in the mobile marketing sphere publishers are noticing that they are able to sell more ads when the advertisers are given for control and the ad buying process is more transparent. By providing control the publishers are allowing them to balance the inventory across multiple demand sources versus being locked into a single ad network