More and more people are getting using mobile devices for every aspect of their daily lives and social media has a lot to do with this growth. Human beings like to be social and when you combine a mobile device with social media you create an opportunity to be social with people all around the world in your pocket. But with all of this connectedness and sharing how do companies effectively prepare their mobile marketing strategies for the future. The amount of mobile users is rapidly expanding and the integration of social media will expand along with it and there are a few things that you can do that will help your overall digital marketing be more effective over the next few years.
Developing your Tribe
As most people are very social a big trend that is already taking place and will only expand in the future is the formation of tribes or groups of people with similar interests. Using this you can develop a mobile marketing strategy to start your own tribe around your product or service. Using all of the mobile marketing tools that you have available: pay per call or click to call, QR codes, optimized mobile website and mobile landing pages, you can cultivate and form this tribe.
Know your Customer
Understand the niche or micro niche that you are in and how your customer already interacts with in social media. Once you understand this information you can better target your customers and deliver your mobile marketing message to them when it is most effective. You can also use this information to advertise only to the target customers. With Facebook ads and other social network websites you can be very specific about who sees your ads.
Simple and Relevant
The amount of advertising and marketing noise that most people encounter on a daily basis is staggering. A great way to cut through this is to make sure that your mobile marketing message is always simple and relevant. Add value through click to call functionality, relevant content, and an optimized mobile website so that customers enjoy interacting with you and your business.
Technology and society in general are advancing at a dizzying pace. No one can predict the future accurately but if you take time to develop a tribe, get to understand your customer, and then communicate those messages effectively your mobile marketing strategy will succeed now and in the future.