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Mobile Marketing and QR Codes

Most people have seen or heard about QR codes on something in the past few years, but although there is great potential for their use, the market hasn’t successfully adopted this unique behavior. Using QR codes is a great way to easily bring people from print or...

Mobile Marketing vs. Social Media Marketing

Mobile marketing is any marketing efforts that are done to mobile users such as pay-per-call, click to call, and mobile website optimization. Social media marketing is done through the social media websites, although in 2012 there was a huge transition as a lot of the...

Mobile Apps vs Mobile HTML5 Websites

Recent controversy ensued when Mark Zuckerberg, CEO of Facebook, called HTML5 “one of the biggest strategic mistakes we made.” referring to developing mobile HTML5 versus focusing on mobile apps. Although in the short term this may be correct as mobile...